Foreign visitors to Japan surpasses 3 million for the first time in March

Record number of tourists in the month of March | Photo: Storyblocks

March marks a historic milestone as the number of foreign visitors to Japan surpasses 3 million for the first time. With 3,081,600 visitors entering the country, this figure reflects a 10% increase compared to pre-COVID levels, marking the highest recorded number to date.

The Japan National Tourism Organization reported on the 17th that March 2024 witnessed a record-breaking influx of foreign visitors, exceeding 3 million in a single month for the first time in history. 

This represents a significant increase of about 1.7 times compared to the same month the previous year and an 11.6% rise from March 2019, before the onset of the COVID pandemic.

The surge in visitors can be attributed to various factors, including heightened interest in Japan during the spring cherry blossom season and the start of the Easter holiday at the end of March, which contributed to the spike in foreign visitors.

Among the top countries/regions sending visitors to Japan in March, South Korea led the pack with 663,100 visitors, followed by Taiwan with 484,400, China with 452,400, the United States with 290,100, Hong Kong with 231,400, and Thailand with 131,700.

While countries such as South Korea, Taiwan, and Hong Kong have surpassed their pre-COVID levels, China experienced a decline of 34.6% compared to March 2019 figures.

Vietnam, India, the United States, Canada, Mexico, Germany, Italy, and the Nordic region achieved record highs for single-month visits, while a multitude of countries including South Korea, Taiwan, Hong Kong, Singapore, the Philippines, Australia, the United Kingdom, France, Spain, and the Nordic region recorded their highest visitor numbers for the month of March.


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